Art of Eight

Art of Eight is a fictional 3 day Muay Thai Conference. Muay Thai is referred to as 'the art of eight limbs,' hence the name. This project features a promotional poster series, tickets, pamphlets, stationary, merchandise, and web/app component. Conference Objective: Muay Thai has been seen merely as a fighting form. But, there is also spiritual nature and history tied into the Thai culture. The ‘Art of Eight’ conference aspires to merge the understanding and appreciation of its historical background with the physical techniques of the sport. It is structured so participants are able to listen, observe, and engage to gain as much insight from those most accomplished and acclaimed in the world of Muay Thai.